Packaging /Brand System
Black Market
Mini-Dose Packaging System
Packaging adaptation for a premium adult beverage brand.
Role
Contract Graphic Designer
Timeline
Q4 2025
Deliverables
Four-Pack Packaging, Packaging Artwork, Product Messaging, Iconography, Production Files
Challenge
Adapt Black Market’s existing 750ml packaging system into a compact four-pack retail format while maintaining brand recognition, product communication, required package information, and production-ready artwork.
The Mini-Dose format translated Black Market’s existing 750ml packaging system into a smaller four-pack structure, requiring revised hierarchy, adapted product communication, and production-ready artwork for the new carton format.
System Adaptation
EXISTING SYSTEM
750ml Bottle Carton
NEW FORMAT
90ml Mini-Dose
NEW FORMAT
90ml Mini-Dose
NEW STRUCTURE
Compact Four-Pack Carton
Design Decisions
The core design problem was fitting a larger packaging system into a much smaller format without losing recognition, clarity, or production accuracy.
Hierarchy
Reorganized front-panel information so the product name, format, dosage, and required callouts remained visible at reduced scale.
Scale Reduction
Prioritized existing package elements to preserve brand continuity while reducing detail for the smaller format.
Photography Adaptation
Adjusted product photography to match the existing package language and connect the Mini-Dose format to the larger system.
Production Requirements
Integrated required package information, compliance details, and production artwork within the reduced carton footprint.
Final artwork organized brand assets, product photography, required package information, and retail messaging into a print-ready carton structure.
Production Artwork
Production flat showing panel hierarchy, required information, brand assets, product imagery, and print-ready carton structure.
PRODUCTION FLAT
Mini-Dose Retail Carton
Outcome
The final four-pack created a compact retail extension for Black Market’s Mini-Dose line while preserving the visual character and key communication cues of the existing 750ml packaging system.
FINAL PACKAGING
Mini-Dose Four-Pack Carton
Supporting Brand Applications
This packaging extension adapted Black Market’s existing 750ml bottle system into a significantly smaller Mini-Dose four-pack format. The work required translating a larger package with more room for messaging, compliance information, usage cues, product icons, and atmospheric brand elements into a compact retail carton without losing recognition or clarity.
With limited direction beyond maintaining consistency with the original package, the solution focused on hierarchy, reduction, and production accuracy. Existing brand assets were reorganized across a new carton structure, product photography was adapted for the smaller format, supporting copy was revised, and required package information was integrated into a tighter panel system.
The final system preserved the visual character of the existing Black Market packaging while extending the brand across retail, sales, merchandise, and event support materials.
Brand Applications
Retail, merchandise, sales, and event materials developed to support the Black Market system.
B2B SALES FLYER
Mini-Dose sales flyer developed to support retail communication, product education, and wholesale ordering.
EVENT SUPPORT
Fight Night menu and campaign graphics developed for branded event activation.
MERCHANDISE APPLICATION
Apparel graphics extending the Black Market identity into wearable brand merchandise.
BAR / RETAIL APPLICATION
Hightails bar mat designed as a physical retail and service-environment brand touchpoint.